How Signage can be Used in Different Settings

Corporate signage is really important for business branding, so choosing the right kind of signage is essential. Whether you own a law firm or a retail space, businesses small and large rely of signage to be recognised and found. Company signage outside of the premises or at industry events plays a huge part in brand recognition and identity.

Different types of signage are available for different settings – such as a permanent office sign or a temporary banner for an exhibition. Let’s take a look at some of the most popular types of signage we design regularly here at Design East.

Company Signage

You want people to know where you are, whether you’re a small business start-up or a restaurant chain. Signage placed on the outside of the building, by the lift or in your reception area creates a wonderful first impression.

Outdoor Advertising

Placing signs outside shops and restaurants is a great way to grab attention and draw people into your business. Usually in the form of A-boards, this type of signage isn’t just about your company name – you can design a range of signs to be used at different times of the year. For example you could advertise new products, let people know about a huge sale or wish passers-by a Merry Christmas or Happy New Year.

Vehicle Signage

Why not advertise your brand wherever you go? Placing vehicle signage or graphics on your business fleet makes your company look more professional and could attract new business. These types of signs are bespoke and custom designed to fit your car, van or lorry. Whether you make deliveries, visit clients or don’t even have to drive anywhere for the company, the business will still get a lot of exposure from vehicle signage.

Shop Front Signs

Any kind of retail premises, café or bar needs an effective shop front sign. This creates the first impression of what lies ahead inside the shop or restaurant, so without a professional and well-designed shop front sign the business won’t get very far. A good sign is especially important if your building is in a long row of other retail businesses, to make yours stand out.

Good signage is important for all businesses, regardless of size, location or turnover. To talk about your signage requirements with an expert designer, contact the Design East team today.